I was standing there staring at the board in front of me ‘PERE LECHAISE CEMETERY’. A burial ground for the rich and famous in Paris. I was still wondering how I ended up being here on a hot tuesday afternoon. An arrow on the board pointed out, ‘YOU ARE HERE’. And I was thinking to [...]





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After 11 long years in advertising, I have finally identified a list of senseless activities that we so vehemently indulge in, like as if we are on a mission to save the world. Long term strategy It’s funny how we still cling on to this one, very well knowing that it is probably the most [...]
January 26, 2009
Categories: Advertising, Nonsense . Tags: ad agency, ads, Advertising, client comments, copywriter, madness, management, MBA, meeting, Nonsense, strategy . Author: donraja . Comments: 10 Comments