Gowrnamentu adutising-the final post

Phase 7- The presentation It was a bright cheerful morning. Atleast to Boss, who appeared in his new friday dressing, neatly scrubbed and drenched in cologne. All set to dazzle the discerning DIPians. I sat in the navigator seat feeling small in his extra large SUV, clinging on to the delusions of the Gowrnamentu, specially [...]

Gowrnamentu adutising-part 3

Phase 5 – The Brief After two grueling days, I returned from Vidhana Soudha with my own understanding of the statutory warning inscribed on the building ”Government’s work is God’s work”. But I always doubted if they had misspelt GOD. I got back to the agency with a feeling of triumph. The receptionist failed to see [...]

Gowrnamentu adutising-part 2

Phase 3- The internal briefing “What is the brief?’ The Boss asked, expecting nothing more than what he already knew. Afterall, he’d been in the business for way too long to expect any surprises. But he knew that he could keep morons like me motivated by feigning ignorance. “They want an ad. A press ad. [...]

Gowrnamentu adutising-part 1

I have reached a stage now, where I can say ‘back then, in our days, it was so much tougher’. Well read my side of the story, then you’ll agree that I am well within my rights to claim that.  With the same embarrassing dreams and stars in my eyes, I set foot into advertising [...]