Gowrnamentu adutising-the final post

Phase 7- The presentation
It was a bright cheerful morning. Atleast to Boss, who appeared in his new friday dressing, neatly scrubbed and drenched in cologne. All set to dazzle the discerning DIPians. I sat in the navigator seat feeling small in his extra large SUV, clinging on to the delusions of the Gowrnamentu, specially designed [...]

Gowrnamentu adutising-part 3

Phase 5 – The Brief
After two grueling days, I returned from Vidhana Soudha with my own understanding of the statutory warning inscribed on the building ”Government’s work is God’s work”. But I always doubted if they had misspelt GOD.
I got back to the agency with a feeling of triumph. The receptionist failed to see the glint [...]

Gowrnamentu adutising-part 2

Phase 3- The internal briefing
“What is the brief?’ The Boss asked, expecting nothing more than what he already knew. Afterall, he’d been in the business for way too long to expect any surprises. But he knew that he could keep morons like me motivated by feigning ignorance.
“They want an ad. A press ad. An ad [...]

Extra bleed

After 11 long years in advertising, I have finally identified a list of senseless activities that we so vehemently indulge in, like as if we are on a mission to save the world.

Long term strategy
It’s funny how we still cling on to this one, very well knowing that it is probably the most foolish thing [...]

What’s in IT for me?

I have a lot of friends in IT.
They have a single friend they lost out to advertising.
Over the years, we’ve lost touch. And when we meet, we don’t know what to speak. While, that may the difference of ‘Information’ and ‘Communication’.
They would like me to just inform them about what I’m doing.
I would like [...]

MBA-Master of Bullshitting Artistically

I have finally found the MDH guide on ‘How to make your agency look up to you, in spite of sucking up to you?’
Its got some really valid insights, that can fool any agency fatang, without making him feel like one.
Here are a few excerpts…
CREATIVE CHALLENGE: A very motivating phrase, that masterfully disguises the fact [...]

Kurosawa Jr

We are a wonderful tribe. We open our pants, and also take the shit. 

 
For 6 long months, we battle every idiocy that the client comes up with, tackle every piece of insane comment made by research respondents who only come for the ‘Free Varun Stainless Steel Plates’ at the end of it, work our ass [...]