Gowrnamentu adutising-the final post

Phase 7- The presentation It was a bright cheerful morning. Atleast to Boss, who appeared in his new friday dressing, neatly scrubbed and drenched in cologne. All set to dazzle the discerning DIPians. I sat in the navigator seat feeling small in his extra large SUV, clinging on to the delusions of the Gowrnamentu, specially [...]

Extra bleed

After 11 long years in advertising, I have finally identified a list of senseless activities that we so vehemently indulge in, like as if we are on a mission to save the world. Long term strategy It’s funny how we still cling on to this one, very well knowing that it is probably the most [...]

What’s in IT for me?

I have a lot of friends in IT. They have a single friend they lost out to advertising. Over the years, we’ve lost touch. And when we meet, we don’t know what to speak. While, that may the difference of ‘Information’ and ‘Communication’. They would like me to just inform them about what I’m doing. [...]

MBA-Master of Bullshitting Artistically

I have finally found the MDH guide on ‘How to make your agency look up to you, in spite of sucking up to you?’ Its got some really valid insights, that can fool any agency fatang, without making him feel like one. Here are a few excerpts… CREATIVE CHALLENGE: A very motivating phrase, that masterfully [...]

Kurosawa Jr

We are a wonderful tribe. We open our pants, and also take the shit.    For 6 long months, we battle every idiocy that the client comes up with, tackle every piece of insane comment made by research respondents who only come for the ‘Free Varun Stainless Steel Plates’ at the end of it, work [...]