Extra bleed

After 11 long years in advertising, I have finally identified a list of senseless activities that we so vehemently indulge in, like as if we are on a mission to save the world.

Long term strategy
It’s funny how we still cling on to this one, very well knowing that it is probably the most foolish thing [...]

Chandni chowk to china

Wow!! Finally here is a movie where you can take your two year old toddler along and chase him with a cerelac bowl in the aisle. Where you can speak non-stop on the cellphone without anyone complaining. You can suddenly whistle and it wont be out of turn, because nobody knows when is the right [...]

What’s in IT for me?

I have a lot of friends in IT.
They have a single friend they lost out to advertising.
Over the years, we’ve lost touch. And when we meet, we don’t know what to speak. While, that may the difference of ‘Information’ and ‘Communication’.
They would like me to just inform them about what I’m doing.
I would like [...]

Dog is a DJ – Part 3

Life moved on. My life was filled with music, even when I wasn’t behind the console. I had gone crazy grooving to imaginary music all the time. The tracks would continue reverberating in my head even after I went to bed. I would put my head below the pillow, but I could still hear Ricky [...]